The lecture this week was very interesting, especially the part on Dual Process Persuasion. I am realizing that health communication has many different parts and that for us to modify a behavior it important to think about the source, message, channel, receiver, and destination of our health communication campaign. The group exercise in class was also very interesting, it was difficult for me to think about the different ideas on how to get low involvement seniors to get up and be motivated to exercise. In theory it seems so easy to understand, but the application process was much harder than I thought it was going to be, but having people "brainstorm" in a group can inspire some great ideas! One aspect of the lecture that Dr. Engelberg talked about that I can really relate to is the concept of personal relevance. Looking at my own behavior, I do tend to pay attention more closely to issues that are personally relevant to my own life. It's an "AHA!" moment for me that health communication is partly about finding out what makes our target population "tick"!
Another topic was that health communication involves manipulation in a "good way", well I agree with that since we are trying to convince people to modify a bad health behavior. Modifying people's bad health behavior is a very difficult task to accomplish and using all the tools available to us to affect a behavior to change in positive way, I think I can live with...it kind feels like the cartoon I posted above).
See you all Monday!
No comments:
Post a Comment