Week 5 - Target audience Segmentation

I can't believe it took 5 weeks for me to finally post a YouTube video in my blog! I still feel that "blogging" thing is still a little foreign to me. But hey, I posted a video this week! Anyway, I thought this video really related to our class topic this week of target audience segmentation. The video is very specific about targeting children to "get up" and move. It's a childhood obesity health communication campaign. I think it's very smart to use the main characters in Shrek, c'mon who doesn't like donkey! Correct me if I'm wrong, but do you know a 4 or 5 year old who doesn't know Shrek, donkey and Fiona. Just hearing donkey sing in this video made me want to get up and dance!We covered many topics in class last Monday, from seeing a video on formative research that talked about learning the values, attitudes, and behavior of consumers to our outdoor group exercise on our target audience segmentation. One thing that really stayed in my mind was when Professor Engelberg emphasized the importance of "knowing" our own values, attitudes, and behavior as health promoters/communicators. I think it's true that if we are not aware of our own values, attitudes, and behavior we can perhaps try to "manipulate", in a bad way, a health campaign into what "we" think is the right path to take and ignore our target populations' needs. As we talked about in class, we might not feel empathy for our target audience. I know for sure that as a breast health educator and case manager of breast cancer patient, I was trying to feel empathy for the mix emotions, and grieving process that my patients feel during their diagnosis. However, I know that I could never ever put myself in their shoes due to the fact that I've never experienced what it is like to have breast cancer. I would not wish this disease on anybody.

Peace everyone and stay healthy and happy!